Course Name: BSB51215 Diploma of Marketing
Available: Full Time/ Part Time (Intake Dates)
Duration of Course: Full Time: 52 weeks
Part Time: 104 weeks
Vocational Placement Provided: Yes
Delivery: Online/On-Campus
Fee: $4,800
Payment Options: Interest-free Instalments
Job Placement Provided: Yes
Research Opportunities: Yes
Scholarships Available: Yes

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Marketing is the process of collecting data to design, promote, price, and sell a product or service. It has often been described as the art of linking consumers with a product/service. It is integral to the process by which suppliers identify opportunity. The Marketing profession pioneered the commercial evolution of the internet, mobile applications, and the various services such as health insurance, travel, and banking. Market researchers have developed sophisticated methods to collect data to profile consumer and competitor behavior. In a global, internet-based society, marketing has become a powerful tool for business and government.

The BSB51215 Diploma of Marketing provides the student with the sound theoretical knowledge required to manage both market research and management. The program empowers the graduate to demonstrate a range of managerial skills to ensure that marketing functions of the organisation are effectively conducted and comply with ethics, community standards, and legal environment.

The BSB51215 Diploma of Marketing is designed for those seeking to work in the field of marketing. The marketing sector consists of a diverse range of professions including researchers, product developers, brand managers, advertising agents, and public relations managers. All types of marketing managers oversee people, brands, ideas, locations even countries.

This course is for people desiring to work in marketing in a broad range of industries. A career in marketing ranges can lead to a focus on  consumer and market behaviour, various stages of product design, advertising, and public relations in Australia and globally.  The types of job titles relevant to this qualification include:

  • marketing manager
  • marketing team leader
  • product manager
  • public relations manager
  • International trade
  • Advertising

The course is delivered at the School’s Parramatta Campus and online.

To be granted the Diploma of Marketing students must be found competent in all 8 units which make up this Diploma. Students may apply for exemption for any unit in which they can successfully demonstrate competency. Please refer details under Skill Recognition/Credit Transfers.

Code                                        Title

BSBMKG501B   Identify and evaluate marketing opportunities

BSBMKG502B  Establish and adjust the marketing mix

BSBMKG506B  Plan market research

BSBMKG507A  Interpret market trends and development

BSBMKG514A  Implement and monitor marketing activities

BSBSLS501A   Develop a sales plan

BSBFIM501A   Manage budgets and financial plan

BSBMKG508A Plan direct marketing activities

Students are required to attend pre-recorded online lectures and streamed research documentaries. They are also expected to read the set material before attending a study session in order to reinforce SSB’s focus on problem solving.

The School has developed a tailored learning experience model which sets a pre-defined level of proficiency for each student in a topic before they can move on to the next topic. This enables each student to learn at their own pace and then to test their knowledge during the study session. Facilitators and researchers lead the study sessions using recent research outcomes to lead the discussion. Students are also assigned a “learning mentor” and have access to individual support as required throughout the study session.

The SSB has implemented its continuous quality assurance of learning known as the Learning Experience Standards (LES). LES is based on accountability, transparency, relevance, and continuous improvement of the course. The BSB51215 Diploma of Marketing complies with LES as documented in the course outlines. Doing so has allowed the Sydney School of Business to develop, monitor, evaluate, and revise the content of its programs.

Assessment consists of specific consulting projects, case study reports, role plays, and short answer question quizzes. Three units have been clustered together for the purposes of assessment so that a large project that pertains to a number of key skills can be conducted to assess a number of units holistically.

Entrants are required to have completed year 12 or equivalent. Students must also present proof of English proficiency in the form of current IELTS academic test result (not more than two years old) if English is not their first language. An IELTS score of 5.5 overall with no score below 5.5 in any skill area is required.

Students are selected based primarily upon whether or not they have satisfied the requirements for the course as explained above. Selection is also subject to course capacity. Students are accepted on a first come, first served basis. If a course is full, students will be offered a place in the same course for the next available start date.

Students may be eligible for course credit as a result of previous study, prior experience, or recognition of a competency currently held. Course credit can also be provided through national recognition, credit transfer, or recognition of prior learning. Upon application, students must present statements of attainments, documented qualifications, references, or other materials in order to be granted course credit. The granting of course credit allows a student to be exempt from particular course units.

These terms are explained in detail in our Student Handbook. Students must apply for Course Credit prior to the end of the second week of the course but are encouraged to apply at the time of course application. For further information about course credit and how to apply, contact our office.

This course has advanced standing granted at a number of Australian and UK universities on application. For further details contact us.

This qualification is at AQF Level 5 which is described in the AQF as the following.

Summary: Graduates at this level will have specialised knowledge and skills for skilled/paraprofessional work and/or further learning.

Knowledge: Graduates at this level will have technical and theoretical knowledge in a specific area or a broad field of work and learning.

Skills: Graduates at this level will have a broad range of cognitive, technical, and communication skills to select and apply methods to:

  • analyse information to complete a range of activities
  • provide and transmit solutions to complex problems
  • transmit information and skills to others.

Application of knowledge and skills: Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgment, and defined responsibility in known or changing contexts and within broad yet established parameters.

The total fees for this course are $4,800.00. This fee includes all tuition fees and the cost of all study material. You may pay your fees at the time of enrolment or by way of other payment options.  Details are provided in an offer letter upon submission of a successful application. Alternatively, you may visit our Financial Assistance Page, or contact us.

Limited number of scholarships and grants are available. To apply for a scholarship complete the Scholarship Form.

Upon acceptance of a student’s application for enrolment, a letter of offer will be sent through email. The letter will outline a written agreement and tax invoice for remaining fees. A Confirmation of Enrolment (CoE) letter will be issued once the signed acceptance of the offer and written agreement are received.

The first two days of each course will include orientation and induction. Orientation will include information about the campus, living in Australia, accessing our support services, and methods for achieving success throughout your study. Attendance, course progress requirements, and student behaviour will also be discussed

BSB51215 Diploma of Marketing course outline should be read in conjunction with SSB’s Student Handbook, available online at Handbook.

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